European Business: Policy Changes for the New Commercial Environment

European Business: Policy Changes for the New Commercial Environment
Автор
 
Год
 
Страниц
 
288
ISBN
 
0415220254
Издатель
 
Berrett-Koehler Publishers
Категория
 
Мировая экономика

Описание:

Written in a lively and accessible style with illustrative case studies throughout, this book reflects the key issues that the reader should be aware of when seeking employment in the European commercial arena. Johnson and Turner examine the increasing impact of the European Union on the European business environment, addressing the core challenges facing businesses in the formative years of the new century. By focusing on the links between the processes of globalization and regional economic regeneration, the authors offer a unique insight into European policy from a change perspective.

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