Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Автор
 
Год
 
Страниц
 
230
ISBN
 
047140179X
Издатель
 
Категория
 
Public Relations

Содержание:

Предисловие, Рождение нации. Выпуск 7

Описание:

Authored by a well-known figure in the field. - Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. - Individual chapters address the differences involved in marketing different types of events. - Examines future trends and key issues such as how to reach new event attendees. - Includes appendices with sample forms, contracts, and more.

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