Evolution Not Revolution: Aligning Corporate Technology with Corporate Strategy to Increase Market Valuation

Evolution Not Revolution: Aligning Corporate Technology with Corporate Strategy to Increase Market Valuation
Автор
 
Год
 
Страниц
 
200
ISBN
 
0071412964
Издатель
 
Wiley
Категория
 
Консалтинг
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Описание:

John R. Logan, the visionary founder of the Aberdeen Group consulting firm, has launched a call to arms for executives and managers with Evolution Not Revolution . In this book, Logan challenges executives and managers to use IT as a powerful tool to create and execute superior strategies that will help develop: Marketing skills for strengthening existing customer bonds and finding new customers Financial skills to pursue beneficial changes Information systems management skills to organize a flexible, expandable info systems structure

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