Excellence in Communicating Organizational Strategy (Suny Series in International Management)

Excellence in Communicating Organizational Strategy (Suny Series in International Management)
Автор
 
Год
 
Страниц
 
256
ISBN
 
0791450341
Издатель
 
Harvard Business School Press
Категория
 
Лидерство

Содержание:

Россия в войне 1941-1945

Описание:

Performance measurement remains a vexing problem for business firms and other kinds of organizations. The "balanced scorecard", widely touted as a solution to problems of performance measurement and strategic planning, has no strong basis in theory. Moreover, implementation of the "balanced scorecard" may create many more problems than it solves. This text returns to the fundamentals by asking what is the performance of the firm, can this performance be measured, and what are reasonable second-best measures if the first-best measures we would like to have are not available.

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