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Strategic Brand Management Автор: Kevin Lane Keller Год: 2002 |
How Brands Become Icons: The Principles of Cultural Branding Автор: D. B. Holt Год: 2004 |
Beyond Logos: New Definitions fo Corporate Identity Автор: Clare Dowdy Год: 2003 |
The Philosophy of Branding: Great Philosophers Think Brands Автор: Thom Braun Год: 2004 |