Fashion Marketing

Fashion Marketing
Автор
 
Год
 
Страниц
 
304
ISBN
 
053843564X
Издатель
 
South-Western Educational Publishing
Категория
 
Мода non-stop
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Содержание:

Connecting with consumer needs, Staying consumer focused, Building an internet mega-brand, Making sure the consumer has a seat at the table, Building a powerful marketing engine, How brands and marketing are evolving together, Marlboro Friday: branding a product, Providing choice, Turning a brand into a national pastime

Описание:

Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.

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