Feminism, Postmodernism, and Affect

Feminism, Postmodernism, and Affect
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This comparative media project attends to the mediated form cultural objects take on, arguing that this affects their social and political utility. Introducing the new theories of“la production feminine” and “feminine mediature,” this book analyzes the strategic and creative ways that female-directed media work to create an overlooked space “in-between” for feminist politics to develop. The utility of serial texts, specifically the covert feminist work they carryout through mainstream pop culture products, is discussed. Various narrative forms crossing both media and high- low cultural divides are interrogated: print literature, film, and television. Throughout is a focus on televisual texts, in particular the soap opera long popular with women. These programs are used to historicize various postmodern cultural forms (and the epoch itself), feminist theories of gender, and the affective shifts of spectatorship, as well as shifts in textual production, audience reception, and fandom....

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