Germany through Chinese Eyes
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Описание:
“Chinese people in Europe are groups rushing through dreamy city centers, (…) taking pictures of each other all at the same spot, horking down their food in cheap Chinese restaurants, and shopping like world champions”. Does Chinese travel behavior really correspond to this prejudice? What arethe needs and interests of our guests from China? And do German service providers fulfill their demands at all? The book gives an insight into the current situation of Chinese outbound tourism to Europe and explains its historical background. The author describes Chinese traveling habits, preferences, and typical characteristics as well as the meaning of a journey to Europe for Chinese travelers and the process of choosing a destination. Based on this information, she analyses the demands of Chinese voyagers and gives examples of tourism service providers which have successfully adapted to the Chinese taste. By means of a SWOT analysis, she discusses the competitiveness of Germany. Possible...Похожие книги
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