Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Автор
 
Год
 
Страниц
 
260
ISBN
 
074944469X
Издатель
 
AMACOM/American Management Association

Содержание:

Как прожить свою, а не чужую жизнь, или Типология личности

Описание:

"For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking." -- placebrands.net

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