Global Wine Tourism

Global Wine Tourism
Автор
 
Год
 
Страниц
 
304
ISBN
 
ISBN10:184593170X;ISBN13:9781845931704
Издатель
 
CABI

Описание:

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

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