Grocery E-commerce: Consumer Behaviour And Business Strategies
 |
|
Описание:
Book DescriptionThis book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that grocery e-commerce is especially difficult to implement because it differs from other types of consumer sales in numerous aspects including low profit margins, low value density of products and high frequency purchases. As well as examining these unique characteristics, the authors present research on consumer behavior, cross country comparisons and new empirical evidence in order to address the...Похожие книги
 | Business Fluctuations and Long-Phased Cycles in High Order Macrosystems Автор: Carl Chiarella, Hing Hung, Peter Flaschel, Willi Semmler Год: 2009 |
 | PHP 5 E-commerce Development Автор: Michael Peacock Год: 2010 |
 | Authors Guild Год: 2011 |
 | Entrepreneurial Small Businesses: A Resource-based Perspective Автор: Dean A. Shepherd Год: 2005 |
 | Global Warming and Global Cooling, Volume 5: Evolution of Climate on Earth (Developments in Earth and Environmental Sciences) Автор: O.G. Sorokhtin, Leonid F. Khilyuk Ph.D. Ph.D., G.V. Chilingarian Год: 2007 |
 | Early Experience, the Brain, and Consciousness: An Historical and Interdisciplinary Synthesis Автор: Thomas C. Dalton Год: 2007 |