How to Design a 'Wow!' Trade Show Booth Without Spending a Fortune

This book starts by explaining the 'why' of booth design, and how to avoid the traps that many exhibitors fall into. The authors explain why you have just one chance to get the prospect in your booth. They also tell you how use your booth to send the right message, one that will make the attendee want to stop. The book takes you through the 'how' of booth design - from planning and budgeting, to choosing a designer, to making the maximum impact by creating a 'visual speedbump.' Whether or not you have a big budget, you can use the information in this book to design a booth that will stand out from the crowd.

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