How to Price: A Guide to Pricing Techniques and Yield Management

How to Price: A Guide to Pricing Techniques and Yield Management
Автор
 
Год
 
Страниц
 
448
ISBN
 
0521715644
Издатель
 
Cambridge University Press
Категория
 
Бизнес и экономика. Поступления - 2009 г.

Содержание:

Внезапная божественность слова, На полустанке, Тихое утро, Ночь, Некрасивая, Поморка, В город, Голубое и зеленое, Тэдди, Арктур - гончий пес, Звон брегета, На охоте, Манька, Старики, На острове, Трали-вали, По дороге, Ни стуку, ни грюку, Кабиасы, "Вон бежит собака!", Запах хлеба, Нестор и Кир, Легкая жизнь, Осень в дубовых лесах, Двое в декабре, Ночлег, Плачу и рыдаю, Проклятый Север, Поедемте в Лопшеньгу, Отход, Долгие Крики, Свечечка, Во сне ты горько плакал, О мужестве писателя

Описание:

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. Most pricing models are first demonstrated by numerical and calculus-free examples and then extended for more technically-oriented readers. Издание...

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