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This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.
For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.
Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity Автор: Jay Lipe Год: 2006 |
Identity: Sociological Perspectives Автор: Stephanie Lawler Год: 2008 |
Hack Proofing Your Identity Автор: Ryan Russell Год: 2000 |
Forensic Human Identification. An Introduction Автор: Thompson Год: 2006 |
Identity and the Politics of Scholarship in the Study of Religion Автор: Jose Cabezon, Sheila Greeve Davaney Год: 2004 |
Making of a Syrian Identity: Intellectuals and Merchants in Nineteenth Century Beirut Автор: Fruma Zachs Год: 2005 |