Information Systems and Technology For The Non-Information Systems Executive: An Integrated Resource Management Guide fo

Information Systems and Technology For The Non-Information Systems Executive: An Integrated Resource Management Guide fo
Автор
 
Год
 
Страниц
 
394
ISBN
 
1574442856
Издатель
 
Butterworth-Heinemann
Категория
 
Мир маркетинга

Описание:

Thirty years ago, computers seemed more science fiction than business fact. Today we have e-commerce, e-marketing, computerized scheduling, manufacturing, and a whole new field called information technology. Computers now have applications for every facet of your business. Information Systems and Technology for the Non-Information Systems Executive explores the practical and efficient use of computer technology-both software and hardware-for all types of business applications. In a simple and reader friendly style Shim presents information on data bases, networking, and telecommunications. He explains popular accounting, tax, finance, management, manufacturing, and marketing software-making them easy to understand and use. In addition, he provides real-life examples thatillustrate the applications of decision support systems, executive information systems, and artificial intelligence systems such as financial modeling, budgeting, strategic planning and control, forecasting, data...

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