Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications
Автор
 
Год
 
Страниц
 
544
ISBN
 
0132382091
Издатель
 
Prentice Hall
Категория
 
Разное

Содержание:

Неоконченная история

Описание:

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

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