Integrity Selling for the 21st Century : How to Sell the Way People Want to Buy

Integrity Selling for the 21st Century : How to Sell the Way People Want to Buy
Автор
 
Год
 
Страниц
 
224
ISBN
 
0385509561
Издатель
 
Free Press
Категория
 
Искусство продавать

Содержание:

Россия в войне 1941-1945

Описание:

“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, andsalesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs...

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