International Management: A Cultural Approach
 |
| Издатель | | Hyperion Books for Children |
|
Содержание:
Калека, Постоянный пациент, Желтая маска, Неудачная мистификация, Роковая тайна
Описание:
Emphasizing the importance of culture in making cross-national business decisionsThe Third Edition of International Management: A Cultural Approach describes the functions of management-planning, organizing, staffing, coordinating, and controlling-in an iternational cross-cultural context and addresses the impact of differing national cultures on the functions of management. With an abundance of practical illustrations, exercises, and case studies, author Carl Rodrigues provides a unique cross-cultural thoretical framework for conducting international business management. This novel text prepares students and future managers to be successful in the world of international business.Key Features of the Third EditionPresents a new SWOT analysis that describesthe impact of culture on cross-national product/service, entry, pricing, and promotional strategiesIncludes updated research findings, new textual examples, and Practical Perspectives to reflect up-to-date changes and advances in the...Похожие книги
