Is it all About Image?
 |
|
Описание:
PR has become an essential part of running a successful architectural practice, with the media profile of an architect becoming an important factor in the awarding of high–profile jobs. Internationally renowned institutions purposefully seek out the ?star architect? for prize commissions. The printed media, however, remain a minefield for the uninitiated. Architecture has to compete directly with film, theatre, literature, art and music for space on the arts pagesof the broadsheets and consumer magazines. How should architects submit material about their work to the national and specialist design press? This book, one of the first of two titles in the distinctive Architecture in Practice series, provides a specially tailored approach for architects who wantto know how to engage with public relations and appeal to the media. It discusses how they should position themselves at large, demonstrating what works for whom and why. Key insights are provided by case studies of the media...Похожие книги
 | 50 Great Kitchens by Architects Автор: Edited by Aisha Hasanovic Год: 2005 |
 | How to Start and Operate Your Own Design Firm: A Guide for Interior Designers and Architects Автор: Albert W. Rubeling Год: 2007 |
 | Smart Materials and New Technologies For the Architecture and Design Professions Автор: Michelle Addington Год: 2004 |
| Smart materials and new technologies: for the architecture and design professions Автор: Michelle Addington Год: 2004 |
| Smart Materials and Technologies in Architecture Автор: Michelle Addington Год: 2004 |
 | University Builders Автор: Martin Pearce Год: 2001 |