Kellogg on China: Strategies for Success (Kellogg)

Kellogg on China: Strategies for Success (Kellogg)
Автор
 
Год
 
Страниц
 
225
ISBN
 
0810122251
Издатель
 
Pluto Press
Категория
 
Разное

Описание:

An in-depth look at how to do business in China as it becomes a global economic power Since 1979, when China emerged from its long isolation and launched the first of its economic reforms, the country has gone from producing low-quality exports to making sophisticated high-technology goods and is now a major player in the world economy. China has become the new engine of global growth. As China continues to implement its commitments agreed upon with membership into the World Trade Organization (WTO), the environment for multinational corporations is changing rapidly. This book examines some of the changes WTO accession is bringing to the market environment and different sectors of the economy, and the resulting challenges and opportunities for companies doing business in China. The book draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernmental organizations. Based on the findings from...

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