La Gestion del Marketing de Servicios
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| Автор | | Hector Bajac, Pablo Fernandez |
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Содержание:
Connecting with consumer needs, Staying consumer focused, Building an internet mega-brand, Making sure the consumer has a seat at the table, Building a powerful marketing engine, How brands and marketing are evolving together, Marlboro Friday: branding a product, Providing choice, Turning a brand into a national pastime
Описание:
In "The New Entrepreneurs," Rene Reid Yarnell raises poignant issues being faced by a growing number of professional men and women across the nation and around the world. With so little security in the workplace, the aftermath of downsizing on both thosefired and those left behind, women hitting glass ceilings, workers not paid their worth and saving little or nothing toward retirement, with employee agitation on the rise, more and more workers are looking outside of corporate America for more suitable alternatives. As the corporate executive was the hero of the 20th century, Ms. Reid Yarnell proposes that, with the advancement of technology and the World Wide Web, the entrepreneur will be revered in the 21st century. But it will be a new entrepreneur, not one climbing corporate ladders, nor satisfied merely with amassing financial accomplishments. The 21st century entrepreneur will also seek the balance of lifestyle freedom, self-mastery, and personal fulfillment and find it working...Похожие книги
