La defensa del precio de venta: Aprenda a argumentar el precio que se merecen sus productos
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Описание:
Book DescriptionThis guide outlines the process of determining and safeguarding the appropriate price for products and services. The complexities and dimensions of price relative to commercial conditions are explained, and tools to select the best defense strategy for various situations are provided. Concrete methods and sample scenarios from different industries, information about competition, and ideas for guarding and managing an established price are also included. Esta guia describe el proceso de determinar y defender los precios apropiados para cualquier producto o servicio. Se explican las complejidades y dimensiones del precio relativas a las condiciones comerciales, y se proveen las herramientas para elegir la mejor estrategia de defensa ante situaciones varias. Tambien incluye metodos concretos y ejemplos de diferentes industrias, informacion sobre la competencia, e ideas para proteger y gestionar un precio establecido.Похожие книги
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