Leading a Marketing Team: Top Executives on Designing&Implementing Strategic Marketing Initiatives (Inside the Minds)
 |
|
Описание:
Book DescriptionInside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world?s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Stewart Schaffer, Chief Marketing Officer, Lazydays RV Center ? "Effective Marketing Strategies for a Radically Changing World"; Cathy L. Lewis, Senior Vice President, Marketing, IKON Office Solutions ? "Charting Direction, Driving Growth, and Managing the Brand"; Richard J. Seif, Vice President of Sales and Marketing, The Lincoln Electric Company ?...Похожие книги
 | Developmental Vascular Biology (Current Topics in Developmental Biology) Автор: Gerald P. Schatten Год: 2004 |
 | Foundations of Environmental Sustainability: The Coevolution of Science and Policy Автор: R. Stafford Johnson Год: 2008 |
 | Real Options Analysis: Tools and Techniques for Valuing Strategic Investments and Decisions Автор: Johnathan Mun Год: 2002 |
| Real options analysis Автор: Mun J. Год: 2002 |
