Lexus: The Relentless Pursuit

Lexus: The Relentless Pursuit
Автор
 
Год
 
Страниц
 
280
ISBN
 
0470821108
Издатель
 
Prentice Hall
Категория
 
Новинки в Биографии

Описание:

A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25hare of the luxury car market in the space of only ten years.

Похожие книги

Delvaux: 180 years of Belgian luxuryDelvaux: 180 years of Belgian luxury
Автор: Hettie Judah, Veronique Pouillard
Год: 2010
Ecological LivingEcological Living
Автор: teNeues
Год: 2009
Maximalism: The Graphic Design of Decadence & ExcessMaximalism: The Graphic Design of Decadence & Excess
Автор: Charlotte Rivers
Год: 2004
LUXURY FASHION MANAGEMENTLUXURY FASHION MANAGEMENT
Автор: Marcha van Dijk
Год: 2010
Luxury Brand Management: A World of PrivilegeLuxury Brand Management: A World of Privilege
Автор: Michel Chevalier, Gerald Mazzalovo
Год: 2008