Localism in Australian Radio
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Описание:
Commercial radio is an influential yet underrated medium. Although it attracts massive audiences and advertising income it is a neglected area of academic research. In Australia the sector is dominated by regional commercial radio services which outnumber their metropolitan peers in a ratio of six to one. Yet little is know about commercialradio’s civic function and influence in regional communities. For some 70 years commercial radio services exercised considerable social, cultural and political power in regional Australia because government policies mandated commercial broadcast monopolies. Listening to the sole local commercial station became a community-defining practice. In this book, a case study of commercial radio from 1931 ? 2007 illustrates commercial radio’s significant impact on community identity formation and reinforcement. This book sheds light on how localism policies and their subsequent deregulation have affected programming practices and audiences. It shows that...Похожие книги
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