MP Marketing with Student CD-ROM and PowerWeb

MP Marketing with Student CD-ROM and PowerWeb
Автор
 
Год
 
Страниц
 
304
ISBN
 
0072553391
Издатель
 
Back Bay Books
Категория
 
Мир маркетинга
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Описание:

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and usefulsupplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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