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Strategic Brand Communication Campaigns Автор: Don E. Schultz, Beth E. Barnes Год: 1999 |
Designing Brand Experience: Creating Powerful Integrated Brand Solutions Автор: Robin Landa Год: 2005 |
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets Автор: Sicco Van Gelder Год: 2005 |
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy Автор: Laurence Vincent Год: 2002 |
Brand Avoidance Автор: Michael S W Lee Год: 2010 |