Making Innovation Pay: People Who Turn IP Into Shareholder Value
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Содержание:
Мудрая Шехерезада, Сказка о коне из черного дерева, Приключения Синдбада-Морехода, Сказка о Джаударе и его братьях, Али-Баба и сорок разбойников, Сказка о Абдаллахе Земном и об Абдаллахе Морском, Сказка об Абу-Кире и Абу-Сире, Аладдин и волшебная лампа
Описание:
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.Похожие книги
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