Managing Customer Relationships on the Internet (International Business and Management)
 |
|
Описание:
For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to improve our knowledge on utilization of the internet in marketing. The book will supply theoretical as well empirical knowledge on managing customer relationships on the Internet. This book also contributes to the development of theory to explain the internationalization process of internet firms by proposing that models that emphasize knowledge and network are suitable for this purpose. In doing so, the book answers questions such as: What types of business relationships are possible to establish and develop on the Internet? How much face-to-face contact do we need in business relationships? What are the key driving mechanisms in Internet-based relationship development? It is a...Похожие книги
| The New Science of Intimate Relationships Автор: Garth Fletcher Год: 2008 |
| The New Science of Intimate Relationships Автор: Garth Fletcher Год: 2002 |
 | Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd Автор: David McNally, Karl Speak Год: 2004 |
 | Modelling Nonlinear Economic Relationships (Advanced Texts in Econometrics) Автор: Clive W.J. Granger, Timo Terasvirta Год: 1995 |