Marketing: Critical Perspectives on Business and Management (Five Volume Set)

Marketing: Critical Perspectives on Business and Management (Five Volume Set)
Автор
 
Год
 
Страниц
 
244
ISBN
 
0415213967
Издатель
 
Pinnaflex Educational Resources inc
Категория
 
Мир маркетинга

Описание:

This outstanding multi-volume set gathers together the most important articles and essays on the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes approximately 160 articles, combining the best of both the American and European literature and covering a period of over 70 years.

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