Marketing De Servicios
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| Автор | | Carol Vipperman, Jean Withersy |
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Содержание:
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Описание:
A wealth of data, information, and insights into the fastest-growing segment of the retail industry. The late 1980s and early 1990s were tough times for retailers as recession-wary consumers became more cautious in their spending habits. For one retail segment, however, these were boom years, bringing increased market share and annual growth rates of 10% to 15%. Value retailers rose from their niche status to lure cash-poor consumers away from larger competitors by offering name brand, quality merchandise at prices at least 25% below regular retail. They are now poised to make the most of improving economic conditions. This unique study provides in-depth information on every aspect of this $60 billion segment of the retail industry, from its history and evolution, to the factors and trends that have contributed to the phenomenal growth of recent years, to the prospects for future growth. It offers a broad view of the industry as a whole and then zeroes in for a detailed...Похожие книги
