Marketing Green Buildings

Marketing Green Buildings
Автор
 
Год
 
Страниц
 
251
ISBN
 
0849393817
Издатель
 
John Wiley and Sons, Ltd
Категория
 
Разное
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Описание:

Engineers, architects, and contractors who want to expand their involvement in the green buildings market need a firm grounding in marketing strategies and tactics being used most successfully in this growing field. Marketing Green Buildings: Guide for Engineering, Construction&Architecture provides an effective tool for professional green building enthusiasts and advocates presenting green design features, sustainable strategies, and new products to potential green building clients It presents clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEEDA‚A® in green building projects.

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