Marketing Identities through Language: English and Global Imagery in French Advertising
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| Издатель | | John Wiley and Sons, Ltd |
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Содержание:
Набор 1, "Мой прославленный портрет…", Набор 2, "Я памятник воздвиг...", Набор 3, "Внимая звуку струн твоих…"
Описание:
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.Похожие книги
