Marketing Identities through Language: English and Global Imagery in French Advertising

Marketing Identities through Language: English and Global Imagery in French Advertising
Автор
 
Год
 
Страниц
 
240
ISBN
 
1403949840
Издатель
 
John Wiley and Sons, Ltd
Категория
 
Разное
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Содержание:

Набор 1, "Мой прославленный портрет…", Набор 2, "Я памятник воздвиг...", Набор 3, "Внимая звуку струн твоих…"

Описание:

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

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