Marketing Management for Nonprofit Organizations

Marketing Management for Nonprofit Organizations
John Wiley and Sons, Ltd
Искать в интернет библиотекахКупить


The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyzes key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering. theublic sector and the arena of social ideas. The text is divided into three parts, mirroring the syllabus that is taught on many undergraduate and MBA course modules. Its begins with an introduction to the nonprofit sector and the topic of marketing befre moving on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding and positioning. The text concludes with a series of chapters that explore the applicatio of marketing in a number of specific contexts. Each chapter contains an outline of its objectives, discussion questions and a summary of the key areas covered. Second and third year undergraduate and postgraduate students taking...

Похожие книги

Construction Safety ManagementConstruction Safety Management
Автор: Tim Howarth
Год: 2008
Majoring in PsychologyMajoring in Psychology
Автор: Jeffrey L. Helms
Год: 2010
Principles of Management: Vision, Mission, StrategiesPrinciples of Management: Vision, Mission, Strategies
Автор: Faustino Taderera
Год: 2010
Physical Processes in Earth and Environmental SciencesPhysical Processes in Earth and Environmental Sciences
Автор: Professor Mike R Leeder
Год: 2005