Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims

Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims
Автор
 
Год
 
Страниц
 
588
ISBN
 
007322569X
Издатель
 
Категория
 
Разное
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Описание:

Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, butis still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.

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