Marketing Scales IV: Organizational Behavior (Marketing Scales Series)

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Marketing Scales IV: Organizational Behavior (Marketing Scales Series)
Автор
 
Год
 
Страниц
 
800
ISBN
 
0324312369
Издатель
 
АСТ, АСТ Москва
Категория
 
Новые поступления. Бизнес и экономика

Содержание:

Повести покойного Ивана Петровича Белкина, Дубровский, Капитанская дочка

Описание:

This updated version provides all new uses of previously developed scales in consumer behavior that appeared between 1998 and 2001. The authors presents scales along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher.

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