Marketing and Feminism : Current Issues and Research (Routledge Interpretive Market Research Series)

Marketing and Feminism : Current Issues and Research (Routledge Interpretive Market Research Series)
Автор
 
Год
 
Страниц
 
192
ISBN
 
0415219728
Издатель
 
Routledge
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Содержание:

Пеппи поселяется на вилле "Курица", Пеппи собирается в путь, Пеппи в стране Веселии

Описание:

This volume offers the best of current scholarship on feminist perspectives in marketing. Through many stimulating and sometimes controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: the dark side of female consumption; women and marketing in Socialist economies; women and advertising; ecofeminism and marketing; gender, marketing, and cultural diversity; andmarketing, sex, and sexuality.

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