Marketing for Congregations: Choosing to Serve People More Effectively
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Автор | | Norman Shawchuck, Philip Kotler |
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Содержание:
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Описание:
How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively.Похожие книги