Marketing for Pharmacists

Книги на иностранных языках → На английском → Бизнес и экономика → Маркетинг и продажи → Мир маркетинга
Marketing for Pharmacists
Автор
 
Год
 
Страниц
 
72
ISBN
 
1582120048
Издатель
 
Matilija
Категория
 
Мир маркетинга

Описание:

Provides a practical guide on marketing pharmaceutical services. This comprehensive resource equips pharmacists and pharmacy students with the basic principles of marketing, while building an understanding of the need for marketing pharmaceutical services. Readers will develop a more strategic thought process for solving pharmacist marketing problems, and the ability to apply marketing strategies to pharmacy problems. Marketing theory is augmented by case studies, vignettes, and examples, all specificto pharmacy practice.

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