Media Relations Strategies During Emergencies : A Crisis Communication Management Guide

Книги на иностранных языках → На английском → Бизнес и экономика → Public Relations
Media Relations Strategies During Emergencies : A Crisis Communication Management Guide
Автор
 
Год
 
Страниц
 
182
ISBN
 
1883291275
Издатель
 
International Thomson Business Press
Категория
 
Public Relations

Описание:

This volume is a guide to media relations strategy that provides insight, tools, techniques, tips, tactics, and suggested language for conducting media relations during emergencies, crises, and disasters. Chapter topics include: Managing the media, understanding journalists, preparing spokespersons, question identification, attributes of good answers, special circumstances (such as being a news source), the crisis news conference, managing the massive event/response, and managing media relations strategies. Published in cooperation with the Public Relations Society of America.

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