Meme Media and Meme Market Architectures

Meme Media and Meme Market Architectures
Автор
 
Год
 
Страниц
 
498
ISBN
 
9780471453789
Категория
 
Новые поступления академической литературы издательства Wiley

Описание:

A revolutionary approach to the ongoing transformation of knowledge media as an evolutionary process In this age of information, knowledge is the currency that drives society. But what is knowledge, and how do you manage it? In this revolutionary book, Yuzuru Tanaka proposes a powerful new paradigm: that knowledge media, or "memes," operate in a way that closely resembles the biological function of genes, with their network publishing repository working as a gene pool to accelerate the evolution of knowledge shared in our societies. In Meme Media and Meme Market Architectures: Knowledge Media for Editing, Distributing, and Managing Intellectual Resources, Tanaka outlines a ready–to–use knowledge media system, supplemented with sample media objects, which allows readers to experience the knowledge media paradigm. Professor Tanaka begins with a thorough, logical tracing of the development of "knowledge media" from Egyptian scrolls through printed matter to MS Word documents...

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