Moral Markets: How Knowledge and Affluence Change Consumers and Products

Moral Markets: How Knowledge and Affluence Change Consumers and Products
Автор
 
Год
 
Страниц
 
288
ISBN
 
1594514577
Издатель
 
Penguin Press HC
Категория
 
Новые поступления. Бизнес и экономика

Содержание:

Человек-Амфибия. Продавец воздуха. Светопреставление, Ледяной ад. Капитан Сорвиголова, Матиас Шандор, Фанфан-Тюльпан, Пограничный легион. Рассказы, Алые паруса. Блистающий мир. Золотая цепь, Робинзон Крузо, Робин Гуд. Новеллы, Долина молчаливых призраков. Скованные льдом сердца. Золотая петля, Пионеры, или У истоков Сосквеганны. Вайандоте, или Хижина на холме, Наследники Виннету, Перст судьбы. Сигнал бедствия. Вождь герильясов. Отважная охотница, или Дочь скваттера, Остров сокровищ. Принц Отто, Крестоносцы. В 2-х томах, Принцесса Баальбека, Твердая рука. Карденио

Описание:

Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr s designation of a new stage in modern societies with the term moral markets signals a further development in the social evolution of markets. Market theories still widely in use today emerged in a society that no longer exists. Consumers were hardly in evidence at all in early theories of the market. Today, growing affluence, greater knowledge, and high-speed communication among consumers builds into the marketplace notions of fairness, solidarity, environment, health, and political considerations imbued with a long-term perspective that can disrupt short-term pursuits of the best buy. Importantly, such social goals, individual apprehensions, and modes of consumer conduct become inscribed today in products and services offered in the marketplace, as well as in the rules and regulations that govern market relations. Stehr uses examples to...

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