New Product Development For Dummies (For Dummies (Business & Personal Finance))
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| Автор | | Ph.D, CEO Robin Karol, Co-Director Beebe Nelson |
| Издатель | | W. W. Norton & Company, Inc. |
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Содержание:
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Описание:
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21 st century marketplace, getting start-up capital in an...Похожие книги
