New Product Development: Managing and Forecasting for Strategic Success

New Product Development: Managing and Forecasting for Strategic Success
Автор
 
Год
 
Страниц
 
292
ISBN
 
0471572268
Издатель
 
Harvard Business Press
Категория
 
Мир маркетинга

Содержание:

Россия в войне 1941-1945

Описание:

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

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