New Products Management

New Products Management
Автор
 
Год
 
Страниц
 
576
ISBN
 
9780071263368
Издатель
 
McGraw-Hill
Категория
 
Бизнес и экономика. Поступления - 2009 г.
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Описание:

Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management".

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