ONLINE SHOPPING INNOVATIVENESS
 |
|
Описание:
This book grants substantial deliberation on information concerning to online shopping innovativeness in Malaysia accentuates on a Multiple Discriminant Analysis. Multiple Discriminant Analysis was used to examine whether significant differences exist among the groups of online shopper innovative categories in terms of the predictor variables (Subjective Norm, Attitude, and Expectation Congruency) and also to determine which predictor variable contribute much to most of the inter-group differences. The book comprise of seven remarkable chapters. The chapter has several figures and tables that explain the issues related to online shopping innovativeness and its imperative findings and discussions. Essentially, the book publishes high quality of original research papers and fosters a cooperative exploration and exchange of ideas and practices based on research relevant to online shopping innovativeness.Похожие книги
 | Introduction to Nonparametric Regression Автор: K. Takezawa Год: 2005 |
 | Job Satisfaction and Organisational Citizenship Behaviour Автор: Nadine Sha Год: 2010 |
 | Online Marketing in China and Germany Автор: Maria Pru? Год: 2010 |
 | Teaching at a Distance Автор: Carol Oliver Год: 2010 |
 | Choosing an Online Therapist: A Step-by-Step Guide to Finding Professional Help on the Web Автор: Gary S. Stofle Год: 2003 |
 | Trade Options Online (Trading for a Living) Автор: George A. Fontanills Год: 2009 |