Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development
Автор
 
Год
 
Страниц
 
280
ISBN
 
9780813812229
Категория
 
Новые поступления академической литературы издательства Wiley

Описание:

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. The foundation has been laid with both basic research and applied points of view. Combining consumer liking, segmentation and‘how to’ business methodology with a detailed treatment of the different facets of concept research, it represents a unique contribution to emerging business applications in the food and beverage industries, and cutting edge research to direct and inspire the next generation of professionals.

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