Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics, 4)
 |
|
Описание:
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.Похожие книги
 | Beyond Paradigms in the Processes of Scientific Inquiry Автор: Peter Colbourne Год: 2010 |
 | The Albanian External Migration to Greece and Italy Автор: Ledi Lapaj Год: 2010 |
 | Das Subjekt im Werk Michel Foucaults Автор: Christian Paulick Год: 2010 |
 | TNFα Автор: Aggarwal B.B., Samanta A., Feldmann M. Год: 2000 |
| Building Contract Claims Автор: Chappell D., Powell-Smith V., Sims J. Год: 2005 |
 | Altered book Год: 2011 |