Power Brands: Measuring, Making, and Managing Brand Success

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Power Brands: Measuring, Making, and Managing Brand Success
Автор
 
Год
 
Страниц
 
348
ISBN
 
3527503900:9783527503902
Издатель
 
Wiley-VCH
Категория
 
Новые поступления академической литературы издательства Wiley

Описание:

The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

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