Principles of Internet Marketing

Principles of Internet Marketing
Автор
 
Год
 
Страниц
 
280
ISBN
 
0538875739
Издатель
 
LJR Group, Inc.
Категория
 
Интернет маркетинг

Описание:

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which dont, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organizations marketing strategy.

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